Who We Are

You Pick the Price is composed of a unique blend of hotel owners, investors, and an executive sales and marketing team who have collectively over 50 years experience in the hospitality industry.

What We Do

You Pick the Price connects with prospective tourists and business travellers in the planning stages of travel. Whether the hotel is large or small, we will provide a variety of opportunities that will enable each business to enter new and exciting travel markets.

Our Understanding of Your Needs and How We Propose to Assist:

It’s a fact that everyone is looking for ways to tighten their budget and cut costs, while still seeing an increase in revenue. Our experienced and well-informed staff will visit your destination and take a
hands-on approach to guiding hotels on affordable, cost-effective advertising and marketing solutions, which keep in step with today’s times.

While the effectiveness of print, television, and radio ads is usually dependent on the amount of money you spend, a web solution doesn’t have to be. With an effective design and relevant content, your message can be delivered to millions of people at a very low cost, putting you directly into the same marketing arenas as you biggest competitors.

2009 Internet Statistics on Travellers in the Planning Stages of Travel

• The Internet is the number one source of travel planning and purchasing today.
• One out of every four people online visits social networking sites for travel information. Source: www.conference-board.org and global marketing firm, TNS)
• According to the YPartnership’s 2008 Travel Monitor Study, 1 out of 5 travelers have used a “blog” to read a review about a travel service provider. Also, while use of the internet has stabilized, the number buying online travel is still growing.
• RTM predicts this consumer-to-consumer style of travel information sourcing will be one of the largest trends to affect the travel and tourism industry in the near future. Simply put, the consumer is now in control of tourism marketing.
• In January 2008, PhoCusWright reported in its “Consumer Travel Trends Survey” that there is more travel purchased online than offline in the U.S and Canada.
• Forrester Research predicts that travel will remain the number one online retail category and grow to $119 billion by 2010. Source: Hotelmarketing.com
• 32% of people are going to social networking to find reviews and travel advice.

What We Will Provide Each Hotel

Online Exposure

Each hotel will receive a one year FREE annual listing on You Pick the Price Website. You Pick the Price is an online travel site that is designed to withstand today's variable travel market. Our approach is for the consumer to have the option to MAKE A BID for a hotel and in turn the hotel has the choice to accept or refuse the offer. By taking this approach hotels can ensure they never lose a sale. When they accept an offer, they gain the business, if the hotel refuses the offer; they have the opportunity to negotiate, whether it is for the date requested or future business.

Personal Marketing Consultation

We visit each individual property and review their current marketing approach and discuss what is working, what they may be finding difficult and what their marketing goals are for the future, short term and long term.

Personalized Hotel Analysis

We will also provide the hotel with an analysis of their current online ranking, a critique of their website, hotel inspection and feedback on their customer service.

Hands on Training Seminars

Our training seminars will be conducted by one of our experienced facilitators.
This will include:

• How to create an effective website.

• How to manage online sales.
• How to gain more online exposure.
• How to secure on-line bookings.
• How to enhance customer service skills and develop on-line communications skills.
• How to get in contact with travellers coming to your area during the planning stages of travel.
• Tips on Trip Advisors Rating and how to improve your current ratings online and
• Customer service and communication four hour seminar.

Summary Report

Each hotel property will receive a personalized report with recommendations on how they can achieve their marketing goals in the near future.

Hotel Benefits

• Immediate increase to your online exposure.
• Increase in revenue to your online sales.
• Increase to your online website ranking (i.e., Google, Bling).
• Introduction to social networking.
• Your staff will be trained on how to manage online sales.
• Your staff will be trained on communication and customer skills.
• Personalized easy-to-apply marketing plan.
• 30-day featured destination on the homepage of You Pick the Price that will include your hotel property.
• Professional designed webpage of your hotel that will be feature on YouPickthePrice.com. It will include images of your property a full hotel overview, contact information, virtual video tour of their property and a direct link to your website.
• Regular email blasts to over 10,000 authentic emails promoting your destination.
• Exposure for you hotel, with our ongoing aggressive Search Engine Optimization.
• Promoted in every travel style, we work closely with over 17 types of travel.

Who We Work With

International Tour Companies

Our team is constantly in liaison with over 200 Tour Operators that rely on our expertise in providing them with relevant, up-to-date information on a variety of popular travel destinations. Utilizing our direct marketing approach, You Pick the Price encourages probable tour operators and other buyers to connect with services available to our members.

Corporate Incentive and Sports Groups

Member groups have the opportunity of submitting upcoming events. Businesses, in turn, have the opportunity of presenting a bid to the group responsible for hosting the event(s).
Members groups are welcome to choose two or three suitable accommodations listed on You Pick the Price. Within 24 hours, You Pick the Price will send out an email alert to the parties involved requesting rates for the time period requested. Responses received will immediately be filtered to the group's organizers. It is then the responsibility of the group organizers to contact each business directly.

Specialty Markets

You Pick the Price's outgoing and incoming links lead to a variety of pertinent sites that specialize in related markets, which will open up new markets to your business. You Pick the Price monitors events on a monthly basis with a view of connecting and leading organizers, attendees and guests to related, specialized markets.

Maximize Hotel Revenue and Internet Exposure

This is great opportunity to get hotels working together, making your overall product attractive and versatile catering to traveller’s worldwide

• Annual Hotel listing on You Pick the Price
• Personal Marketing Consultation
• Personalized Hotel Analysis
• Three Hands on Training Seminars
  • Maximizing the Internet
  • Managing On Line Sales
  • True Colours Personal Success
• Summary Report

Your investment: CAD $2,500.00 per hotel
*Based on 5 hotels or more